Harga (Price) dalam Manajemen Pemasaran Islam
Keywords:
Harga, Manajemen Pemasaran IslamAbstract
Dalam setiap bisnis, harga merupakan tahap yang sangat penting. Ini karena harga akan mempengaruhi status dan kinerja keuangan perusahaan, apalagi persepsi pelanggan dan memposisikan merek. Kegagalan dalam penetapan harga akan berdampak jangka panjang pada keberadaan perusahaan. Dalam Islam, harga menjadi standar pertukaran antara uang dan barang dan jasa yang harus dibeli oleh pembeli dan penjual. Setiap metode dapat digunakan untuk harga selama mereka memenuhi beberapa persyaratan yang digarisbawahi oleh Islam.
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Published
2019-03-20
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Copyright (c) 2019 Eryul Mufidah (Author)
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How to Cite
Harga (Price) dalam Manajemen Pemasaran Islam. (2019). Attanwir : Jurnal Keislaman Dan Pendidikan, 10(1), 74-81. https://ejournal.attanwirbjn.ac.id/index.php/attanwir/article/view/327
